THE IMPACT OF “MAJALISIN MALAMAI” ISLAMIC PROGRAMME ON THE RESIDENTS OF UNGUWAN SANUSI

THE IMPACT OF “MAJALISIN MALAMAI” ISLAMIC PROGRAMME ON THE RESIDENTS OF UNGUWAN SANUSI CHAPTER I: INTRODUCTION Background of the Study Mass media is a pivotal means of promoting education in our societies, it is confirmed that our daily activities are influence by the message of the mass media such as; television, radio and newspapers e.t.c. But the most powerful and effective means of communication is television, because it is an audio-visual and sophisticated scientific device which telecast programme from far and wide areas of the country and abroad. The important role played by television is achieved through some of its programmes such as; discussion, documentary and drama programmes, these are programmes are telecasted, so as to develop patriotic feeling and ensure obligation of people to country, love and sympathy, it also create awareness about rights and duties of the citizens. Similarly, socio-political, religious and cultural issues are all designed in the various television programmes, in order to foster sense of brotherhood among people of different caste, creed and sex. Moreover, television has became an ombudsman in the area of socialization and national integration, the medium is affecting us in many different ways, as a measure socializing influences, a carrier of traditional and cultural heritage, source of education, information and enlightenment, the framed in the news media is significantly influencing how audience feel about social equity and how they treat those who are impoverished, homeless and unemployed. Furthermore, television programme teaches moral values, importance of peace among religious and tribal groups, it also help the societies to know the problems of societal ailments and social vices such as drug addiction, alcoholism, religious and communal crises, child abuse, political corruption and other moral decadents. Students of primary and secondary schools do learn mathematics, English and other subjects from educational programmes on television. Television medium also draw attention to brewing conflict and create pressure of addressing the conflict, it educates various parties about each others’ interest, needs and core values, it helps to confirm the parties claims is transparent, the medium help to undermine harmful stereotype and promote rehumanization of the parties. Therefore, people gives much of their time on television than any other means of communication because it provides them knowledge about different part of life. Consequently, the invention of television (DITV) is not for a mere transmission but it is a medium that was designed so as to bring its audience into a direct relationship with a particular sets, values and attitude through some of its religious programmes. Majalisin Malamai is an Islamic religious programme introduced by DITV television with the aimed of educating and enlightening audience on Islamic issues that are complicated in nature. Scholars do invited to appear in the television and dwell on the Islamic issue such as; Quran and Hadith doctrines as well as clarifying critical issues that has to do with jurisprudence (fiqhu) and the faith of a believer. The programme also deals with societal ailments and social vices of the societies such as; drug addiction, religious and communal crises etc. Such scholars do provides divine principles that warns against such act, similarly, the programme also deals with the important of peace among people and social interaction on religious and tribal groups, all these things were achieved via the use of television programme of DITV station, thel programme do promote peace, harmony and understanding among religious and tribal groups of the society. Statement of the Problem Television is a means of communication and source of education through some of its educational programme particularly religious programme Majalisin malamai is an Islamic programme of DITV television that is designed to educate and enlighten the public on various aspect of religious issues. However, inspite of this and several other programmes designed to promote morality and to curtail social vices, those ailments as alcoholism, drug addiction, political corruption and religious/communal crises are on the increase. Purpose of the Study The purpose of this study is to measure the impact of “Majalisin Malamai” Islamic programme on the residents of Unguwan Sanusi Objective of the Study To examine the level of viewership of Majalisin malamai Islamic programme among the residents of Unguwan Sanusi. To find out the impact of the programme among the residents of Unguwan Sanusi. To find out how frequently do the residents of Unguwan Sanusi watch Majalisin malamai Islamic programme. Significance of the Study The significance of the study cannot be quantified, it will serve as contribution to the literature on the role of mass media in educating and enlightening the general public. The findings from the study will provide feedback to the DITV television to be aware of the effect, strength and weakness of its programme. The recommendation from the study will provide a framework for awareness to the mass media on how such Islamic programme as “Majalisin malamai” enhance the education and enlightenment of the people with regard to how its designed and packaged to reach a specific target audience as the case of Unguwan Sanusi community. Scope of the Study The study intends to analyse the impact of Majalisin malamai Islamic programme DITV television programme among the residents of Unguwan Sanusi. Research Questions The research will attempt to provide an answer to the following questions: Do the residents of unguwan sanusi are aware of majalisin malamai Islamic programme of DITV station. What is the impact of the programme among the residents of the area. How frequently do the residents of the area watch “Majalisin malamai” Islamic programme of DITV television. Limitation of the Study The limitation of this study was the entire population of Unguwan Sanusi which were not located at the same place, therefore there was difficulty in distributing and retrieving the instrument of data collection. Definition of Terms Religion: The belief in and worship of a supernatural controlling power (Oxford Advance Dictionary) Impact: Significant or strong influence of a particular thing Television: This is an audio-visual and sophisticated scientific device which telecasts programme from far and wide area Programme: This is a plan or procedures, it is also a list of items in an education, enlightenment and entertainment programme Residents: Is one who resides in a particular place permanently or for an extended period, as in the case of the context of this study are people of Unguwan Sanusi Theoretical Framework The theoretical framework adopted for this study is the uses and gratification theory. The idea that media don’t do things to people but people do things with media. The theory also states that social and psychological origins of need generate expectation of mass or source which lead to differential exposure resulting in need gratification and consequences (Katz, 2008) the theory suggests that media play an active role in choosing and using the media. Users take an active part in the communication process and are goal oriented in their media use. Therefore the main focus of the uses and gratification theory is to investigate how people use the mass media. It involves a shift of focus from the purpose of communication to the receivers. The theory also attempts to determine what kind of function the mass media is serving the audience. This implies that one can measure not just how big the audience is but also what its member are getting out of the communication experience. The uses and gratification theory assumes that the users have alternative choice to satisfy their needs. The concept can be linked to actor – network theory (Law, 2006 and Tatour, 2007) as it shows the relationship between technology and the influential approach to understand the plan and adventure of technology for which the actor-network theory has came to be called for better or worse. Uses and gratification theory takes a more humanistic approach to looking at the media uses. Blunder and Katz (2006) believe that there is no merely on the way that people or populace use media instead they believe there are so many ways or reason of using the media as there are many users. The theory emphasize that media consumers have a free will to decide how they will use the media and even non mediated channels. However, the theory which gives privacy to the audience implies that the audience also uses non media channels to gratify themselves. It can take the form of interpersonal, group organizational or other content of communication. Blunder and Katz (2006) outline the following assumption about the users and gratification theory that is the audience of mass communication is active and goal directed, unlike some effective theories uses and gratification theory audience are not passive but it takes a proactive role in indicating how to use the media.