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The Use of whatsapp amongst students of Journalism and Media Studies (ODFEL) , Kaduna Polytechnic, Kaduna.

  CHAPTER ONE INTRODUCTION 1.1      Background of the Study Social media is regarded as the most commonly utilized method of communication. It is being used by individuals belonging to all walks of life. No doubt it has been widely accepted by the general public because of its effectiveness in communication Social media platforms are very numerous, they are media platforms that allow users to meet online via the Internet, communicate in social forum like Whatsapp, Facebook, Twitter, etc., and other chat sites, where users generally socialise by sharing news, photo or ideas and thoughts, or respond to issues and other contents with other people. Common examples of social media are the popular social networking sites like whatsapp , Facebook , Myspace, Youtube, Flicker , etc. Social media are technologies that facilitate social interaction, make possible collaboration, and enable deliberation by stakeholders across boundaries, time and space. These techn...
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Future of Cultural Heritage Tourism in Igabi LGA: Opportunity and Challenges

    CHAPTER I INTRODUCTION 1.1              Background of the Study Cultural heritage is the legacy of physical artifacts cultural property and intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations”. Cultural heritage has tangible heritage which include physical artifacts belonging to a culture such as buildings, historic places, monuments, and artifacts, whereas intangible heritage comprises of non-physical intellectual property including folklore, custome, beliefs, traditions, knowledge, and language. Heritage is our legacy from the past, what we live with today, and what we pass on to the future generations. Our cultural and natural heritage resources are both irreplaceable sources of life and inspiration which are our touchstones, our point of reference and our identity. According to Bleibleh and ...
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Location: Kaduna 800283, Kaduna, Nigeria
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Assessing the factors influencing tourists patronage in Epitome Hotel and Suites, Barnawa, Kaduna.

  CHAPTER I INTRODUCTION 1.1             Background of the Study Hotels are now the most important and popular type of lodging for travelers and some locals all over the world. One of the tourism sector’s most important divisions is the hotel sector. There has been an increase in demand for high quality hotel services all around the world. Zervas, Proserpio and Byers, 2023). According to (Adjoe 2024), the hotel industry has grown significantly because of its adaptability to meet the needs of tourist of all income levels.   The hotel industry is an economic development engine; it generates several additional guest facilities such as restaurants, swimming pools, and social or childcare function services, which provide revenue to service other sectors and other auxiliary services. Hotels offer attractive ways to generate scarce foreign exchange and job creation for skilled, semi-skilled and unskilled labour. (Kasavana...
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Location: Kaduna 800283, Kaduna, Nigeria
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INFLUENCE OF INDOMIE NOODLE ADVERTISEMENT ON RESIDENTS OF NIGERIA AIRFORCE BASE MAKURDI, BENUE STATE

  CHAPTER ONE INTRODUCTION 1.1       Background Of Study Advertising is one of the five tools used tools used to direct persuasive communicatioyn to targeted audience. Advertising as a business competitive strategy is aimed at creating awareness of the existence of a product through the communication media. Advertising has effect on buyers, so, it is important to carry out this study to know the impact of advertising.   The purpose of advertising is to develop customer’s favorable attention towards the product. Collins dictionary of business (2015, p.31) says that advertising consists of non personal terms of communication conducted through paid media under clear sponsorship. Commercial advertising is the visual presentation in the media of a product or services supplied by a firm or organization which is aimed at encouraging prospective buyers to buy the product and to provide them with public safety information. In an urban area like Enug...
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Location: Kaduna 800283, Kaduna, Nigeria
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