CHAPTER I INTRODUCTION 1.1               Background of the Study New Information Technology (IT) is almost everywhere and has dramatically altered the way we live. These tools have become valued elements of life in Nigeria and Kaduna state because they opened many doors to youth and allowed them to interact freely and markedly unlike at any other time in history. (Barton, 2021). Every society have been hit by new generations of youth coming from different endeavors with quite a decent knowledge about information technology and how to use its tools especially cellular phones and computers. With the rise of digital media, people are investing more and more enthusiasm on the internet. (Barton, 2021) TikTok is one of the most popular apps on social media, offering the world’s prominent destination for creating short-form mobile videos in Asia, the United States, and other parts of the world. It emerged from th...

  CHAPTER I INTRODUCTION 1.1             Background of the Study Small and medium scale business has been a major source of revenue to most urban dwellers in Nigerian cities. World Tourism Organization (2022) has pointed out that tourism industries are now regarded as one of the best business enterprises in developed and developing countries of the world Fred, (2021). This is evidence that hotels and recreational centers serve as tourism destinations through the provision of tourism facilities in most Nigerian cities Fred, (2021). The Small scale enterprises have long been recognized as an instrument of economic growth and development and can explore the business and economic opportunists around them to become self –employed and create job for other people. Small scale business will provide job for the timid unemployed youths in the state Evans, (2024). Through small scale business, specific skills that are needed for...

  CHAPTER I INTRODUCTION 1.1      Background of the Study Tourism refers to movement, stay and activities of individual who leaves his place of normal residence temporarily to a new destination for a variety of purposes. Thus, the tripodal structure of tourism becomes evident: travel, stay and purpose. While travel implies transportation, stay denotes hospitality and purpose translates into destination, activities and motivation. Purpose precedes the other two components of tourism. This is because it is purpose that stimulates the urge to embark on tourism. Various purposes for tourism are outlined by Okoli (2001) to include: • Economic purposes: To attend business meetings, trade fairs, expos, etc. • Social purposes: Weddings, anniversaries, burials, child christening, birthdays, cultural festivals, celebrations, etc. • Educational purposes: Seminars, conferences, workshops, matriculations, convocations, etc. • Religious Purposes: Pilgrimage...

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