The use of Tiktok Social Network among the youths of Kamazou, Chikun LGA of Kaduna state

 

CHAPTER I

INTRODUCTION

1.1              Background of the Study

New Information Technology (IT) is almost everywhere and has dramatically altered the way we live. These tools have become valued elements of life in Nigeria and Kaduna state because they opened many doors to youth and allowed them to interact freely and markedly unlike at any other time in history. (Barton, 2021).

Every society have been hit by new generations of youth coming from different endeavors with quite a decent knowledge about information technology and how to use its tools especially cellular phones and computers. With the rise of digital media, people are investing more and more enthusiasm on the internet. (Barton, 2021)

TikTok is one of the most popular apps on social media, offering the world’s prominent destination for creating short-form mobile videos in Asia, the United States, and other parts of the world. It emerged from the founders of the app called Musical. Ly (Zhang Yiming). TikTok, also known as Douyin in China, started in September 2016 and is maintained by Byte Dance. This media app is accessible in over 150 marketplaces and in 75 languages. (Hallanan, 2018).

TikTok has generated a modern trend among teenagers, allowing users to make and share short 15 to 60-second videos and choose songs, effects, or soundbites. An additional benefit is the collaboration feature, where they can do a ‟duet‟ with someone by responding to their video, resulting in a limitless chain of responses.

The amount of time individuals spend interacting via social media has significantly grown in recent years due to the growth of technology and social media. Social media use has permeated many young adults’ everyday lives and has even become a part of who they are. 90% of young adults routinely utilized social media platforms including Twitter, Instagram, and Facebook as of 2015. (Barton, 2021). This has had a tremendous impact on how individuals connect, communicate, and acquire information.

The way individuals engage with one another, share information, and consume entertainment has been changed by social media sites like Facebook, Twitter, Instagram, TikTok, and Snapchat. With more than 4.2 billion users globally, social media has ingrained itself into many people’s everyday lives. According to research, young people spend an average of 8-10 hours a day surfing, enjoying, and publishing on social networking platforms (Wood, 2014).

Young people across the world have become quite used to the social media site TikTok. The app's revolutionary features, which make it simple for users to make and share interesting shortform films, keep up with trends, and engage with a large user base, are responsible for its popularity. The most downloaded app of 2022 and 2023 is TikTok, which has expanded quickly to become the hottest app of 2023 (Lee, 2023) and has remained so since (Koetsier, 2023). Because of the users’ usage of TikTok for amusement, self-expression, and social interaction, it has become a phenomenon in culture. The majority of TikTok's 500 million users are in the pre- to late adolescent age range. The ability for users to become someone on the platform is one of TikTok's distinctive features (Leight, 2019). Yet, since the platform’s introduction in 2017, some experts in the music business have credited TikTok with helping to discover and promote new artists (Bereznak, 2019).

In Tiktok, millions of youths aged 12 – 20 years old share their short videos.  It has made teenagers connect not only to their age group but also expose them to people outside their peer groups. Teenagers, due to their level of exposure, most of the time, want to take chances and participate in dangerous activities where social media interaction encourages their risk-taking urges (Fanni et al., 2017). On average, individuals spend 151 minutes on social media each day (Dixon, 2022).

The majority of TikTok users are teens and young adults. Culture Intelligence (2022) reports that globally, 66% of TikTok users are under 30 years old. As of August 2020, 100 million people in the United States used the app every month, and 50 million used it daily. On average, users open the app eight times a day and use it for about five minutes each time. In 2020, 29% of teenagers worldwide confirmed TikTok is their favorite social media platform compared to only 4% in 2019. The biggest TikTok star so far is a teenager, dancer Charli Grace D’Amelio, age 16, who has over 105 million followers. In Nigeria, some of the most popular influencers of Tiktok social media platform include Nollywood actors, Kunle Remi, Iyabo Ojo, Genevieve Nnaji, and music producer, Don Jazzy and so on.

 

1.2       Statement of the Problem

TikTok is one of the applications of social media that is perceived to be encouraging immorality among the youths in Nigeria. Immorality is an antisocial behavior which is posing a threat to cultural values and acceptable behavior of the youths in Nigeria (Oloyode & Oloyede, 2022).

Through TikTok, pornography, lesbianism, homosexualism, derogatory and disparaging, cyberbullying, indecent dressing, and violent messages are promoted. Cyberbullying, lesbianism, homosexualism, pornography, and derogatory and disparaging remarks usually leading to violent acts have been traced to improper use of social media.

A morally decadent society is on its way to ruin. Although TikTok is said to have promoted inclusivity and diversity, there are problems with the promotion of ethical standards by TikTok.

Although social media offers numerous advantages, such as promoting communication and connection, there are also worries about its detrimental impact on relationships, social behaviour, and mental health. Despite TikTok's rising popularity, young people still don’t fully comprehend the benefits and applications of the program.

In particular, This study on the uses of TikTok among young people in Kamazou, Chikun Local Government is required  to know the reasons why young people use TikTok, how often and how long they use it, and possible detrimental consequences of TikTok use on their lives any possible harm it may do to their lives.

 

1.3       Objectives of the study

            The objectives of the study are:

1.                  To determine the extent of use of TikTok Social Network by the youths of Kamazou in Chikun LGA of Kaduna State.                    

2.                  To determine the type of video content that is mostly watched on TikTok Social Network by the youths of Kamazou in Chikun LGA of Kaduna State.                   

3.                  To ascertain the level of addiction to TikTok Social Network by the youths of Kamazou in Chikun LGA of Kaduna State.        

4.                  To assess the effects of TikTok Social Network use on the youths of Kamazou in Chikun LGA of Kaduna.   

 

1.4       Scope of the study

The scope of the research topic “The use of Tiktok Social Network among the youths of Kamazou, Chikun LGA of Kaduna state”    will   investigate how young people use the Tiktok social media platform, why they use it, and the effects it has on their overall well-being. 

 

1.5       Significance of the study

The research on the topic “The use of Tiktok Social Network among the youths of Kamazou, Chikun LGA of Kaduna state” understand the specific mechanisms of TikTok's influence and to provide evidence-based strategies for promoting balanced and healthy use among young people. 

This study will help identify the benefits and drawbacks, allowing educators and parents to guide youth in leveraging TikTok for positive purposes, such as academic improvement and positive social connection. 

 

The study will contribute to the body of knowledge by helping the youth to Understand how TikTok shapes youth culture and values is crucial for policymakers to develop regulations and create a safer digital environment for the next generation.

 

1.6       Research Questions

1.                  What is the extent of use of TikTok Social Network by the youths of Kamazou in Chikun LGA of Kaduna State?                 

2.                  What type of video content on Tok Social Network are mostly.  watched by the youths of Kamazou in Chikun LGA of Kaduna State?                 

3.                  What is the level of addiction to TikTok Social Network by the youths of Kamazou in Chikun LGA of Kaduna State?               

4.                  What are the effects of TikTok Social Network use on the lives of the youths of Kamazou in Chikun LGA of Kaduna State?

 

1.7       Definition of Operational Terms

Social Media: It is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration.

 

Tiktok: It is a video-sharing application for computers and smartphones, with the name being a play on the onomatopoeia "tick-tock" to suggest the short format of the videos and a countdown.

 

Youth: It refers to the quality of being young, the period of life between childhood and adulthood, and young people collectively. It is a transitional stage of life, though the specific age range for youth varies by culture and context, and it can also describe the freshness and vitality characteristic of a young person. 

Information Technology: Is the use of computer systems, software, hardware, and networks to manage, store, retrieve, transmit, and protect information and data.

Social Media Application: A social media application is a digital platform that allows users to connect, interact, and share information within online communities by creating and sharing user-generated content like text, photos, and videos

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