THE PERCEPTION OF AIT KADUNA INDOMIE NOODLES ADVERTISEMENT ON THE RESIDENT OF UNGUWAN ROMI
THE PERCEPTION OF AIT KADUNA
INDOMIE NOODLES ADVERTISEMENT ON THE RESIDENT OF UNGUWAN ROMI
ABSTRACT
This term paper is an attempt by the
researcher to access the perception of AIT Kaduna Indomie Noodles advertisement
on the resident of Unguwan Romi Kaduna State. One on one interview method was
used to gather data from a total number of 25 persons which served as the
sample of the population, the result shows that majority of the people like
indomie noodles advertisement. It is also understood that television is the
most medium of commonly used media among residents of Romi Kaduna State.
TABLE
OF CONTENTS
Title page............................................................................................................ i
Declaration.......................................................................................................... ii
Approval ........................................................................................................... iii
Dedication........................................................................................................... iv
Acknowledgement............................................................................................... v
Abstract.............................................................................................................. vi
Table of
content.................................................................................................. vii
History of television
History of television in Nigeria
History of Indomie Instant Noodles
INTRODUCTION
Different people have different views of
what advert means to them. Some say advert is a technique of influencing the
mind of the public to buy the goods advertised. Some people also see advert as
a bunch of lies because what is being advertised is not what it is in reality
i.e adverts are exaggerated. While some people see advert as a way of
exploiting the public, some also say it is an act of buying and selling. Others
also say it means to attract and promote a product or service.
However, Asemah (2010) sees advertising
as a planned communication that is paid for, identified by a sponsor, directed at a target audience,
through the various mass media like radio, television, billboards, newspapers
and magazine with the aim of creating awareness about goods and services Asemah
(2010).
Therefore advertisement is a persuasive
form of communication that try to sell a product to an individual or corporate
body. This is usually done over a medium e.g radio, newspapers, billboards,
television e.t.c. in order to reach a wide and heterogeneous audience and t
have a maximum effect.
Television has become one of the major
medium used in advertising ever since it’s inception into the society. This is
because of its ability to combine both sound and picture and transmit it into
the homes of people.
AIT being one of the most viewed public medium in Nigeria is in the
fore front in advertising of goods, services, products of various kinds in
order to generate income and create awareness. It is in line with this that this
term paper work aims at looking at the perception of the individuals on indomie
noodles advert on AIT Kaduna. The emphasis in this term paper work will be
narrowed down to a particular area
(Unguwan Romi) where its believed that the viewership of AIT is high.
Consequently, having a higher viewership of indomie noodle adverts as well.
DEFINATIONS OF ADVERTISEMENT
However, there have been different
definition from scholars. According to the Canadian – US advertising pioneer
John E. Kennedy (1928), an “advertisement is paid, non personal, public
communication about goods and services, ideas, organizations, people and
through means such as direct mail, telephone, print, radio, television and
internet. It is an integral part of marketing, advertisement are public notice
designed to inform and motivate. Kennedy (1928).
Similarly, Williams cited in Arens that
advertising is a structured and composed non-personal communication usually paid
for and usually persuasive in nature about products, goods and services and
ideas by identified sponsors through various media. Arens (1951).
In the same vein Bovee defines
advertising as the non personal communication of information, usually paid for
and persuasive in nature about products, services or ideas by identified
sponsors through various media. Bovee
(1992).
Aliede in Okunna also defines
advertising as a form of communication through the media about products,
services, ideas, personalities or organizations paid for by an identified
sponsor. Aliede (2002).
Advertising is the structured and
composed non-personal communication of information, usually paid for and
usually persuasive in nature about products, services and ideas by identified
sponsors through various mass media Arens (1951).
The above definition is in line with
that of Dominick which says that advertising is any form of non personal
presentation and promotion of ideas, goods and services usually paid for by an
identified sponsor. Dominick (2007).
HISTORY OF ADVERTISEMENT
Although word of mouth the most basic
(and still the most powerful) form of advertising has been around ever since
humans started providing each other with goods and services, advertising as a
discrete form is generally agreed to have begun alongside newspaper in the
seventeenth century,. French man Teophraste Renandot (Louis XIII’s Official
Physician) created a very early version of the supermarket
t notice board.
The first television advertisement was
broadcast in the United States on July 1, 1941 (www.google.com) television
advertisement in the US and in other countries involves two main task:
Creating a television advertisement that
meets broadcast standards and
Placing the advertisement on television
via a target airtime that reaches the desired audience.
FORMS OF ADVERTISEMENT
Advertisement is often times
misconcepted with other forms of communication closely related to it like;
marketing, publicity, public relations, personal selling, sales promotion,
exhibition etc.
Sales
promotion
is a short term marketing activity aimed at increasing the sales of a product.
It is a special category of communication tools and activities designed to
supplement the basic elements of the marketing mix for a short period of time.
Sales promotion is mainly directed at influencing stimulating customers or
members of the distribution channels to some immediate overt behavior. Sales
promotion is a marketing communication strategy that backs up product awareness
effort with incentive offers that attract customers and stimulate purchase
Ezekiel (2010).
The American marketing association
describes sales promotion as those marketing activities rather than personal
selling, advertisement and publicity that stimulate consumer purchasing and
dealer effectiveness such as display shows and exhibitions, demonstration and
ordinary routines. The main target of sales promotion and dealers, sales force
and consumers. Ezekiel (2010).
Sales promotion is the marketing
communication which consist of a short term incentives to encourage the
purchase or sale a product. Kotler and Amstrony (2004).
Personal selling in one of the
interpersonal communication tools in marketing. It is seen as the interpersonal
communication process by which a seller ascertains and satisfies the need of a
buyer to the mutual long term benefits of other parties. It is a kind of
marketing strategy which brings the marketer and the buyer into the face to
face contact and it is the ultimate one to one medium. Ezekiel (2010). This
explains why Nwabueze says that personal selling is a contact marketing
communication tool used by sales representatives to perpetrate a market,
interact with customers, win and maintain a lasting relationship with them.
Personal selling involves selling through a person to person communication
process. Nwabueze (2006)
Personal selling is the interpersonal
aim of marketing communication in which the sales force interact with customers
and prospects to make sales and build a relationship. Kotler and Amstrony
(2004)
Direct
marketing
is a system of marketing through which organizations communicate with target
customers to generate a response or transaction. These responses may take the
form of an enquiry, a purchase or even a vote. Uto (2008)
Direct marketing is the system of
marketing in which the marketers builds and maintains its own data base on customers
and prospects and uses a variety of media to communicate with them Arens and
Bouce (1994)
Public
relations
is considered a two way communication between an organization and the audience
article to its success. It is the management activity responsible for the
creation of favorable attitudes among key audience. It is a management function
primarily responsible for shaping and implementing policies of mediation among
social, political and economic interests capable of influencing the growth and
survival of an organizations basic franchise.
Public relations consists of all forms
of planned communication – outwards and inwards, between an organizations and
its publics for the purpose of achieving specific objectives concerning mutual
understanding Jefkins (1978)
Public relations includes winning
friends, keeping and influencing them. Through effective public relations, an
organization will be able to win public acceptance Nwosu (1992)
The British institutes of public
relations defines PR practice as the deliberate, planned and sustained effort
to establish to establish mutual understanding between an organization and its
publics. Asemah and Yaroson (2007).
Publicity is another
public relations activities. It is all information that might be released to
the media by organizations, institutions, establishment and government agencies.
The public relation officer must make sure that such information is newsworthy.
It simply means placing information in a news medium either broadcasting or
print medium or specialized media like corporate magazines or news letter.
Publicists do useful work disseminating information, but there are not public
relations officers because they do not take part in certain organizational
policies. Ezekiel (2010).
Marketing is a process of
planning and executing the conception of producing, distribution and promotion
of ideal goods and services to create exchange that satisfies the précised
needs, wants and objectives of individuals and organizations. Arens (1951)
DIFFERENCES BETWEEN MARKETING, PUBLIC RELATIONS AND ADVERTISEMENTS
MARKETING
1.
Marketing
focuses on promoting and selling products and services.
2.
Marketing
includes planning and implementation that is intended to bring buyers and
sellers together.
3.
Marketing
immediate goals is sales
4.
Another
goal of marketing is profit
5.
To
measure the success of marketing, you look at the number of sales and the
revenue its generates Griffin (2009)
PUBLIC
RELATIONS
1.
Public
relations is about making strategic relation ships.
2.
Public
relation is free. If you pay for coverage, then its not PR
3.
Public
relation helps an organization identify with their audience.
4.
Public
relation goals is to create mutually beneficial relations.
5.
A
positive image is extremely important to PR
6.
The
success of PR depends on public opinion. Griffin E (2009)
ADVERTISING
1.
Advertising
is paid media, such as bill board or advert space in a magazine or blog
(sponsoring)
2.
In
advertising the company has total creative control of the message and where it
is placed
3.
Advertising
is a persuasive message. Griffin E
(2009)
HISTORY OF DAAR COMMUNICATION PLC AIT
DAAR communication plc (AIT) is the
foremost private independent broadcast outfit in Nigeria. The company was
incorporated on 31st August, 1988 as a limited liability company
with the objective of carrying on the business of broadcasting, printing,
publishing, telecommunication and other allied multimedia services.
DAAR converted into a public liability
company in April 23rd, 2007 and has both local and international
broadcasts station and affiliate stations. It has a management team that
consist of seasoned professional who are committed to advancing broadcasting in
the most efficient manner.
On 15th December, 1993, the
company launched the first private radio station in Nigeria with the
establishment of ray power 100.5fm marked a new beginning in the history of
broadcasting in the country.
DAAR communication plc ventured into
commercial Television broadcasting on 6th December, 1996 with the
establishment of African Independent Television (AIT). The country pioneered
full time 24 hours broadcasting on radio and Television in the federal republic
of Nigeria.
An additional FM radio channel, ray power
160 FM was officially commissioned on July 1, 1999. The radio and television
station changed listeners and viewer’s perception of broadcasting in Nigeria
and across the globe with strong programming accurate dissemination of
information with quality entertainment.
On October 7, 2008. The company launched
Nigeria’s first ever indigenously owned direct - to – home pay television plat
form on high definition (HD) with the launch of DAARSAT.
VISION
STATEMENT
The vision of the company is to rapidly
promote the integration of the African continent with the rest of the world,
encourage development in Africa through communication by bridging the yawning
gap in the world’s information order which places Africa and other developing
countries at the mercy of western perspective, opinions and nuances.
MISSION
STATEMENT
The mission of the company is to enhance
global understanding through perception of the world and its people using the
latest technology in broadcasting, DAAR intends to be the mist authentic, in dependent
and trust worthy voice of Africa and the black race, projecting Africans from
holistic perspective, untainted, undulated and absolutely original.
OPERATIONAL
ENVIRONMENT
DAAR communication PLC has its corporate
headquarters in Abuja Nigeria’s capital city its activities are guided by the constitution
of the federal republic of Nigeria, companies and allied matters act, 1990,
Nigeria broad casting code, the national broadcasting commission act No. 38 of
1992, APCON act 55 of 1988 as amended by act 93 of 1992, the national film and
video censors board act No. 85 of 1993, the electoral guidelines on broadcast
matters as contained in the electoral law of Nigeria, agency for the national
food & drug administration and control act No 15 of 1993 (as amended), the
national drug law enforcement agency act No 48 of 1989 (as amended), the
Nigerian copy night act (on intellectual property rights), any other federal
legislation/law relating to broadcasting, the wireless telegraph act cap 469
LFN 1990 (as amended by section 22 subsection 2 of the NBC ACT), the Securities
and Exchange Commission (SEC), the Nigeria stock exchange (NSE) as well as the
ethics of the journalism profession. It activities are also governed by
industry regulations in other countries where it operates. Document retrieved
from (AIT Kaduna 2013).
HISTORY
OF TELEVISION
Unlike many other inventions throughout
history, the history of the television credits many inventors working on the
idea of watching pictures on a screen.
Inventors from all other the world had
been working on transmitting pictures or objects into a screen since the 1830s.
Five men became the most popular and
prestigious inventors of what we know today known as television, giving the
history of television a rich beginning. A German inventor named Paul Nipkor
invented the first electro mechanical television scanning system in the world,
this rotating disk would rotate at a first pace, while light passed through the
holes to create a picture on a screen.
John Baird became famous in the history
of television when he invented the first pictures in motion that were televised
in Europe in 1924. He later transmitted the human face into a screen and during
World War II he invented the first colour picture tube.
While it would be sometime before colour
television became a staple in America and other households his contribution to
the history of television was enormous.
Charles Jenkins invented a mechanical
television that he called “radiovision” which was said to have transmitted one
of the first moving images in 1923. This American invention went to promote
this theories in technology of the television along with other inventors when
they transmitted the first live pictures onto a screen.
Valdimir Zworykin in the history of television
is also famous for creating the first television station in North America
Valdimir Zworykin invented the cathode ray tube which he named the kinescope
and started a new era in the history of television. Before the kinescope
television in the 1920s were mechanical cathode ray tube was not only needed
for transmission, the device transformed the television into an electronic
device.
Finally, an American farmer named Philo
Fransworth made a breakthrough in the history of television, when he discovered
a way to transmit images into a screen by the use of 60 horizontal lines, which
made the picture clearer.
While the first milestone in the making
of television more modern was nothing to do with television itself, but in one
of its accessories, the video cassette recorder (VCR) now, people did not need
to be actually watching their television sets when the programme they wanted to
see came on. They could set up a video cassette recorder to record the show for
playback later when it was more convenient for them.
The VCR also became a standard for
watching Hollywood movies at home. This was the first nail in the coffin of
Hollywood’s power, next came the DVD. This was an optical media that had VCRs
could attain due to its digital nature. This milestone went people’s appetite
for increasing picture quality and eventually led to HD television, one of the
largest milestones since colour television. This brought the number of lines of
resolution up from 525 to 1080, the difference was night and day.
The replacement of DVD with blue ray was
another milestone in the history of television. Now the Hollywood movies we
brought home could be viewed in the modern 1080p format. The latest milestone
for television is 30. www.google.com
HISTORY
OF TELEVISION IN NIGERIA
However, when the western Nigeria
television service began transmission in Ibadan on October 31, 1959. Ibadan was
only the capital of one of Nigeria’s three regions not the capital of the
federation of Nigeria. At the constitutional conference to prepare Nigeria for
independence, Awolowo demanded that broadcasting be classified as a subject on
which both the federal governments and regional government can legislate. His
proposal carried the day and Awolowo went to establish first, the Western
Nigerian Broadcasting Service (WNBS) and the Western Nigerian Television
Service (WNTS).
The Eastern Nigeria Government followed
in 1960, with the launch in Enugu, the regional capital of the Eastern Niegrian
Broadcasting Corporation (ENBC) and Northern Nigeria Government and the Federal
Government two years later.
This was the beginning of television
industry which today boasts more than 120 stations and cable channels operated
by the federal and state government as well as private organizations and
individuals. Esan (2012).
HISTORY
OF INDOMIE INSTANT NOODLES
Over the past years in the Nigerian
market, Dufil group has a remarkable impact on the Nigerian country landscape,
their product, indomie instant noodles which appeals to several demographic
groups and has become Nigerian’s number one noodles brand and children’s most
favourite meal, it has grown to become a household name across the country.
The group which is a joint venture
between Tolaran Group of Singapore and Salim group of Indonesia, currently has
three factories. The first, De United Foods Industries limited which was
commissioned in 1995 in Ota Ogun State, is
the first instant noodles manufacturing plant in Nigeria and the largest
in Africa.
The second factory, Dafil Prima Foods
Plc which was commissioned in 2001 is located in Choba, Port Harcourt, Rivers
State. The third and most recent state of the art automation factory was
commissioned in Kaduna on 29th of May 2012. www.google.com
There are different flavours of indomie
noodles namely;
1.
Children
flavor
2.
Onion
flavor
3.
Pepper
soup
4.
Jollof
5.
Pepper
chicken
HISTORY OF UNGUWAN ROMI
Unguwan Romi was created in the year
1972 on the 15th of March, at that time houses in Romi were only 15
and this was because the inhabitants were very few, they were mostly farmers
and hunters.
As time went on and the village began to
develop, the need for a leader who will settle disputes and rule over them was
necessary, following this demand a leader was chosen following a vote of
confidence by the people of the residence, Mr. Bala Fada was chosen and give
the title of Mai Angwan (Ward head). Mr. Bala was the first leader of Unguwan
Romi, he ruled over them as Mai Angwan for 10years from 1972 – 1982.
As time went on more people moved into
Romi and more ward were created, Unguwan Sule, Ungwan Lusawa, Unguwan Tamma,
Unguwan Bala e.t.c more ward heads were also appointed and Mr. Bala Fada was
promoted to Dagachi (District Head) from 1982 – 2001.
When Bala Fada died and a new Dagachi (District Head)
was crowned by the name Mr. Joel Bala and more wards and wards heads were also
created. In the year 2004 and 2005 a government school and government hospital
was built respectively.
Unguwan Romi is located along Kachia
road in the Southern part of Kaduna State. The people living in Romi are mostly
Christians and are literates (they can read and write). Unguwan Romi has more
than 25 wards and a new extension.
The people of Romi are specialized in
different fields or professions we have Doctors, lawyers, Accountants, Bankers,
Teachers, Journalists, Traders, retailers, Wholesalers and Farmers e.t..c
The people of Unguwan Romi are presently
enjoying different social amenities by the government, they have electricity,
pipeborne water through community borne holes and taps, over 35 government and
private primary and secondary schools and over one million buildings (houses,
shops, schools, hospitals, filling stations) and over one million and one
hundred inhabitants. (Dagachi Fada Bala).
GENERAL DISCUSSION ON THE TOPIC
Indomie instant noodles was initially consumed
by children but as time goes on it became consumed by both adults and children.
Its major characteristics are its easy way of preparation and quick way of
preparation.
There are different advertisement on
indomie instant noodles in different forms ranging from children singing,
eating and dancing, mothers cooking e.t.c. indomie adverts often use family
setting with children and mothers. They send messages to the audience that
indomie is for the family and every individuals this adverts take at least 30
seconds to one minutes. The adverts come up during programmes, after programmes
after the news and before, the news, as the case may be.
Indomie has better and more adverts than
other noodles, because it is the first noodles to emerge in the country which
has made the name “indomie” so popular had even other completing products are
called “indomie”. Other noodles include; O! noodles, Cherie noodles, Golden
penny noodles, Tummy noodles, Honey well noodles e.t.c. some of this noodles
disappeared in the market due to one reason or the other.
Over the years indomie instant noodles
has maintained a particular taste due to high patronage it has been produced in
different flavours and sizes, chicken flavour, pepper chicken flavor, onion
flavor, indomie jollof, pepper soup flavor and the “normal size” a large size
called “superpack” and a larger one called “Hungry man size” respectively.
Most adverts are usually exaggerated and
indomie noodles is not an exception for example. A boy in the field playing
ball could get captivated by the aroma of indomie cooking at home or a woman
looking indomie in her house and the neighbourhood is captivated by the aroma
of indomie, this is not possible in reality, you could be preparing indomie in
your house and your next door neigbour does not even know. In indomie noodles
advertisement the disadvantage are often not mentioned, the emphasis is always
on the advantages of the products, the aim of every advertisement is promotion
and persuasion, so that the product can be patronized, the advertisement try to
make the audience known only its good sides.
QUESTION
1.
Do
you watch television?
2.
Do
you watch AIT Kaduna indomie instant noodles advertisement?
3.
Do
you like the advertisements?
4.
Do
you at indomie because of the advertisement?
5.
Which
flavor of indomie do you prefer?
6.
Should
the standards of the adverts be improved?
7.
Does
the adverts speak on what is reality?
8.
Do
you think the adverts is playing an important role to indomie eaters?
9.
What
other noodles do you know?
10.
Do
you patronize them over indomie instance noodles?
11.
Why?
12.
Do
you think there should be more indomie adverts?
13.
What
advise do you have for the advertisers?
DATA ANALYSIS
A total number of 25 persons were
interviewed from Unguwan Romi being the case study and it is upon this number
that analysis is going to be made and conclusions and recommendations drawn as
regards the topic “Perception of AIT Kaduna indomie noodles advertisement among
the residents of Unguwan Romi.
The data presented and analyzed below
are result of information sought and acquired on the research carried out on
the topic. The one to one interview is the most commonly interview where only
the interviewer and interviewee is present. The format of the interview is
conversational with the interviewer saving the agenda in the beginning and the
interviewee asking questions towards the end.
According to www.ask.com, a one on one
interview is basically an interview or meeting between two people, one of whom
ask the question while the other answers. The one to one interview is a
conversations with an opinion.
Advantages
of one on one interview are:
·
People
tend to share a lot more information when someone ask the question in person
·
Its
much easier to ask a follow up questions and get examples to support what
people are saying
·
It
gives people an opportunity to participate in a more direct way and they have a
greater result of assessment process
Disadvantages
·
They
are time consuming, the interview can be a full time in itself.
·
Sometimes
people use them as an opportunity to vent about everything that is wrong with
an organization, putting the interviewer on the defensive and leaving he/she to
sift through their remark for construction criticisms.
In question one a total number of 25
persons were asked if they watch television, majority of them answered in
affirmative. Consequently, television is the most used medium in the community
of information, this is because television has the ability to send messages via
pictures and sounds.
When asked if they watch indomie noodles
advertisement on AIT Kaduna majority of them answered in affirmative, this is
because most people in Unguwan Romi prefer AIT Kaduna to other stations,
indomie adverts are mostly showed on AIT Kaduna than other stations.
When asked if they like the
advertisements, majority answered in affirmative, this is because indomie
noodles advertisements are always very exciting and creative and fun to watch,
they always have new ideas they want to show to their audience.
When asked if they eat indomie noodles
because of the advertisement, majority answered in affirmative while a few
believe indomie noodles is very tasty, the people of Unguwan Romi eat indomie
because it is very tasty and not because of the advertisement.
When asked which flavor of indomie they
prefer majority of the people of Unguwan Romi said they prefer chicken flavor,
a few said they prefer onions flavor while some said they prefer indomie jollof
flavor. Consequently, indomie chicken flavor is the most widely sold and the
most popular flavor among others, chicken flavor has a very nice taste while
onions flavor is also very nice, but as the name implies it has onions flavor
in it and it is not everyone that likes onions. For indomie jollof, it was once
in the market, but later disappeared.
When asked if the standard of the
advertisement be improved? Majority said yes and their reason was that as time
went on and with the improvement of technology the adverts are to be improved
on as the need arises while the few who believe said that the adverts are okey
and should be maintained and keep up their standard. Advertisements is a way of
making something known, especially in order to persuade people to buy it. As
time goes on changes arises, so therefore, indomie advertisements could or
should be improved on if the need arises.
When asked if the advertisements speak
on what is in reality majority answered in agreement while few answered in
disagreement. Majority said what indomie adverts try to communicate to their
audience is that indomie is fast to prepare and tasty. While few said indomie
adverts only talk on the good sides of indomie and fail to show the negative
side of it like the health effects. Just like other advertisements indomie adverts want
to persuade people to buy their products so they do not talk on the bad sides
of it.
When the people of Unguwan Romi were
asked if the advertisement plays an important role to indomie consumers
majority answered for while a few answered against. Majority said when most people
eat indomie is because of the advertisements, the advert tries to show audience
how to prepare and the necessary ingredients to use while few said indomie
noodles advertisement does not play any role to the eaters or consumers because
most people at indomie because of the taste and because it is easy to prepare.
When
asked which other noodles do they know of? Majority said Cheri noodles,
few said Tummy-Tummy noodles some said Dangote noodles, some said Golden penny
noodles while others said only Indomie noodles. Indomie noodles is a brand, the
people of Unguwan Romi refer to all other noodles as Indomie, whenever they
want to buy any other noodles the refer to it as indomie.
When asked if they patronize other
noodles over indomie noodles, minority answered in affirmative while majority
said no. indomie noodles is the first noodles to be introduced in Nigeria and
indomie noodles has maintained a great taste through out the year and has
different flavours and sizes. Majority said they patronize only indomie noodles
because of its taste and quality and because it has different sizes and
flavours, it is the best. While the few who do not patronize indomie noodles
said it is because indomie noodles is expensive and other noodles were cheaper.
When asked their advice for the
advertisers, majority said adverts should be improved on if necessary, others
said they should keep up their standard, some said they should use more kids,
some said they should add more ingredients like dried carrots and onions while others
said they should reduce the price, and also indomie instant noodles
advertisement should have a particular time and should be showed regularly.
CONCLUSION
The perception of AIT Kaduna indomie
noodle advertisements among the residents of Ungwan Romi is that they like the
advertisement and the standard of the advertisement, the advert plays an
important role on indomie consumers.
The advert also speaks on what is in
reality because the advertisements try to send a message to the audience that
indomie is easy to prepare and very quick to prepare also. The advertisement is
incredibly advantageous to the resident of Ungwan Romi and the society at
large. It simply must be remembered that indomie noodle is a brand and without
the basic existence, of/and need for advertisement and communicating to with
people, the brand may not be known.
Many respondents during the data
presentation agree that indomie advertisements are very exiting and
interesting, it also play a role to the consumers they also speak of what is in
reality, unlike other advertisement that people do not speak on what is
reality, indomie noodle does speak on what is in reality, according to the
research conducted in Unguwan Romi.
RECOMMENDATIONS
Drawing upon the findings and
discoveries of the perception of AIT Kaduna indomie noodles advertisement on
the residents of Unguwan Romi, the following recommendations are suggested:
The advertisers of indomie noodles
should keep up with the standard of their advertisements, and if need arises for
improvement, they should improve and add more advertisement because if people
get use to the same advertisement they may easily get bored.
The producers of indomie noodles should
also produce more flavours and should add ingredients like dried carrots and
dried onions.
The advertisers of indomie noodles
should also have a particular time they show the advertisements and it should
be showed regularly.
The advertisers should also have a
variety of adverts in different forms thus, they should use children and use
adults in different advertisements.
The producers of indomie should also
reduce the price of indomie is possible.
The advertisers should keep up with the
standard of chicken flavor, it is obvious that people prefer chicken flavor to
other flavours.
REFERENCES
Asemah,
(2010) Introduction to Public Relations and Advertising: Juta and Company Ltd.
Pg 79 – 90.
Arrens, W.
(2004) Contemporary Advertising: New York: Mc Graw Hill Company. Pg 80 – 101.
Bovee, Courtland
L. & Arens, William, F. (1989):
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Dennis Mcquail
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