the impact of Invicta FM 98.9 Radio Program “Perspective” on the residents of Ungwan romi community.

CHAPTER ONE 1.1 INTRODUCTION Radio as a mass communication medium is the most accessible and the most popular channel of communication, this is because its broadcast stories ranges from drama, entertainment to news and education, advertising and political communication. This command a wide range of listeners with its audiences stated even in remotest part of the world. Radio is the most accessible and wide reaching medium because of some advantages the medium posses such as portability, affordability and because it is relatively inexpensive compared to others like television and print media. Radio has emerged as the easiest to operate and the most effective sources of disseminating information of any kind in developing countries Sola, (2002). Also radio over the years has been the most popular medium of communication that reaches all the corners of the society, including the rural areas, this makes radio to enjoy certain advantage over other communication media. Almost every household now has a radio receiver. Radio therefore, mobilize the people on vital issues affecting their lives, as an avenue to transmitting cultural norms and values and enhances development through its program that are capable of remedying the problem of illiteracy among people. Radio in Nigeria has a direct link with political, social, economic and cultural factors, the British colonial master established radio in Nigeria because of news for them to link up with their colonies and Nigeria was one, the intention was to strengthen colonies rule as it was established as an instrument to reach all the British colonies. 1.2 STATEMENT OF PROBLEM The importance of Radio in promoting development at both the rural and urban areas cannot be overemphasized. This is because the advent of radio and their associated programs have tremendously transformed the way information is disseminated, prior to its invention, people most especially in primitive Africa society had their peculiar way of disseminating information such as the use of town criers and assembling people in strategic locations in the village such as market square to disseminate information to them. However, the massive and rapid growth and expansion of radio stations has raised concerns over whether they are contributing to the development of their designated states or the interests of advertisers and their profit minded owners (In the case of private stations). There are schools of thought who argue that radio is a conduit of Western cultural products like music and advertisements, which are suppressing rural development-oriented local content. On the other hand, there are those who believe that radio has taken the government and its policies closer to the rural people than in the days back, and therefore helped to raise the level of awareness among the rural people, on government policies, national and international events, etc. The question is, with these mirage of means of disseminating information, what is the perception of the resident of Unguwan Romi on a radio program “Perceptive” on Invicta FM 98.9, Kaduna. This becomes the rationale behind this study. 1.3 AIMS AND OBJECTIVES OF THE STUDY AIM The research seeks to find out the impact of Invicta FM 98.9 Radio Program “Perspective” on the residents of Ungwan romi community. OBJECTIVES The objectives of the study includes; 1. To know the level of awareness of the program “Perspective” among the residents of Unguwan Romi 2. To examine the influence of the program among the residents of Unguwan Romi 3. To examine the effectiveness of the program “Perspective” on the residents of Unguwan Romi 4. To know the impact of the program “Perspective” on the residents of Unguwan Romi 1.4 RESEARCH QUESTIONS The following research questions will serve as guide in conducting this research work 1. What is the level of awareness of the program “Perspective” among the residents of Unguwan Romi 2. What is the attitude of the inhabitant of Unguwan Romi towards the program 3. How does the program “Perspective” influence the residents of Unguwan Romi 4. How does the program “Perspective” impact the lives of the residents of Unguwan Romi 1.5 SIGNIFICANCE OF THE STUDY The study will be significant to the community socially, morally and economically, especially in terms of development in the communities. It will also help the broadcast media to shape their programming pattern and content in order to suit and appeal to the viewing and listening abilities of the audience making it possible for the government to always be aware of the pressing issues of the communities. It will be significant to the government in terms of provision of information and training especially in the areas that are imperative for development. The academic significance of this study is that it will be of great significance to students and researchers who might embark on a related study. It will serve as a point of reference and literature enhancement. 1.6 SCOPE/LIMITATION OF THE STUDY The scope of study is focus on the resident of Unguwan Romi perspective on the radio program “Perspective” on Invicta FM 98.9 and is limited to the study area (Unguwan Romi, Chikun local Government Area of Kaduna State). 1.7 OPERATIONAL DEFINITION OF TERMS RADIO- Radio is a medium that can be used to mobilize the rural dwellers and even urban dwellers for development purposes if effectively used. BROADCAST PROGRAMMES- this is the practice of organizing and ordering of broadcast media programmes (internet, television, radio, e.t.c) in a weekly, monthly, quarterly or season-long schedule DEVELOPMENT: This is seen as the multidimensional and radical changes and improvements at the social, economic, psychological and related dimensions.