INFLUENCE OF TELEVISION PROGRAMMES ON AUDIENCE
INFLUENCE OF TELEVISION PROGRAMMES ON AUDIENCE INTRODUCTION Television broadcasting is a medium of communication that has the ability of informing, educating, persuading, entertaining and mobilizing its audience irrespective of how culture and religion or ethics. Television broadcasting combines both visuals and sound which makes it one of the most important means of communication. According to Websters Dictionary, Television was defined as a system of transmitting visual images and sound that are reported on screens, chiefly used to broadcast programmes for the interest of the public or audience. According to World Wide Web (www.ask.com) Television can be defined as the broadcasting of a still or moving image via radiowaves to receives that project a view of the image on a picture tube. In recent time television broadcasting has been revolutionalized in Nigeria, virtually every state of the federation has a television station and some two or more. This revolution has led to competi...