the role of technology in enhancing tourist experience including virtual tours and travel application
CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The World Tourism Organisation (WTO), the United Nations agency in charge of tourism operations, defines tourism as "a social, cultural, and economic phenomenon involving people's movement to countries or places outside their usual environment for personal or business/professional reasons. “Tourists or excursionists; residents or non-residents are referred to as visitors, and tourism refers to their activities, some of which entails tourism outgoings" (United Nations World Tourism Organization, 2008). Tourism is a dynamic and rapidly evolving industry that plays a significant role in economic development, cultural exchange, and environmental conservation worldwide. In recent years, the landscape of tourism has been transformed by advancements in technology, leading to innovative approaches in how destinations attract, engage, and retain visitors. The integration of technology into various facets of the tourism experie...
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